George Mason University relied on us to expand their simple concept of “Choose Mason” into a fully fledged recruitment ad. The result is above.

A second video was scripted and executed to subtly reflect student experience and dispel some of the myths surrounding George Mason University as a commuter-school.

A third video we executed in the same timeframe involved a script showing the diversity of backgrounds and journeys students take to come to GMU. We utilized VFX for the driving and airplane shots, and subtly included imagery that showcased GMU’s proximity to DC and the benefits that go with it including proximity to employers, availability of public transportation, and more.